Week 1- An overview of Social Media Networking

According to Wikipedia, Social Media Networking takes on many different forms including forums, blogs, and social networks. It doesn’t just include being online on a computer, but it also includes the mobile network as well.

Also, according to Wikipedia, Web 2.0 is the new revolution of the Internet. It allows users to interact and collaborate with each other where social media is concerned. This includes web sites like facebook, twitter, linkedin, youtube, etc…

Instantshift shows a list of top social media networking sites. Among them is facebook, twitter, linkedin and youtube as well.

50% of facebook users log onto facebook every day. The average user spends 700 minutes on facebook every month. Every 60 seconds on facebook, there are 510,000 posted comments, 293,000 status updates, and 136,000 uploaded photos. Twitter has over 225,000,000 users who send 1736 tweets per second. Linkedin has 135,000,000 users. Every second, 2 new users sign up for Linkedin. Youtube has 490,000,000 unique visitors. 35 hours of video is uploaded every second. I think that these results and statistics are astounding! I didn’t know that all these people use social media on a day to day basis. You can view these statistics and more at:

In this next video, you can see the revolution of social media networking, and how quickly it evolved. It shows that to reach 50 million users, it took the radio 38 years, television 15 years, Internet 4 years, and iPod users 3 years. It took facebook just 1 year to reach 100 million users. 1 in 6 higher education users are enrolled in online classes. The U.S. Department of Education released a study in 2009 stating that online students did better in online classes than those receiving face-to-face instruction. This year, in 2012, 80% of companies are using linkedin to find potential employees. I think that the most astonishing fact to me in this video is that it took facebook just 1 year to reach 100 million users, where as television it took 15 years to reach half that amount of users. Also, the fact that 80% of companies are using linkedin to find potential employees is amazing too. The Internet has come a long way from just posting your resume to being able to connect with potential employers/employees. You can view these statistics and more at:

A company called the Credit Assistance Network uses social media to promote their business. This is a common thing that a lot of companies are starting to do. In the following video, it shows that you can connect with them in a variety of different ways to obtain information about their company/services, or keep in contact them using common social networking sites.

Nordstorm has an attractive facebook page.  It has 1,609,280 likes, 35,734 talking about it, and 120,215 were on their page today. It shows new arrivals, deals, sales, and catalog photos. Users here can “like” things on the page, which in turn shows up on their friends’ news feeds as “so and so likes a photo.” It’s like free advertising for the company. According to their facebook page, Nordstrom also has a twitter and a youtube account.

I think that organizations are effective when using social media for promoting their business and products. Once you reach one user that likes a product and they share that product with all the people in their network, it’s like free advertising for the company. The more sharing of a product or service, the more people are aware of that product or service, the more likely you get more customers to buy that product or service.


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