Week 8- What makes an effective YouTube marketing video

According to an article titled “Five things that make a marketing video effective,” by Marketing with Video and Rich Media Blog, what makes an effective marketing video is one that is “fun, memorable, evocative and it’s something that you want to share. It informs you, it engages you, it moves you and it’s very well done.” (Derived from: http://onemarketmedia.com/blog/2011/12/five-things-that-make-a-marketing-video-effective/) There are three videos that I found on YouTube that I think are very effective in their marketing:

Art- The All-New 2013 Mercedes-Benz SL

I think that this video is engaging. It definitely keeps you interested and entertained. The music draws you in. It is short, simple, and straight to the point and it leaves you wanting more. It is something people will want to share when they first watch it. I know I did. I shared it right away with my husband. http://youtu.be/0ZPFcibSEpw

Paris Motorshow 2012. BMW highlights

I think that this video keeps viewers interested and entertained. I like how it gives viewers an overview out of all the major vehicles that were shown at the show, which leaves people wanting more. I think that with all the specifications that they share with you, they definitely get people interested in the products. http://youtu.be/R7UUGXBxW8Y

No Matter What. Sweat. Every. Day. – Under Armour Women

I think that this video is also very engaging (the music definitely gets viewers interested to tune in), especially to women who want to work out and get fit. Under Armour makes athletic gear for people who do physical activities. This video markets to women to encourage them to workout and it showcases their athletic gear in action. It points women towards their web site to get them to buy their products as well. http://www.youtube.com/watch?v=4yUkong5zZg&feature=share&list=PL19E2659C3C2CA093

Conclusion

In conclusion, I believe that there are a few things that make a good marketing video. According to a slideshow presentation on slideshare.net titled “How to create an Effective Video,” by Di-Anne Di Re, shares what she thinks makes an effective marketing video. In her presentation, she shares 5 Rules to video marketing success. They are: “Number one. Have a great concept and plan your videos. Number two. Relay your message well. Number three. Make your videos short but simple. Number four. Give them a surprise and twist. Number five. Reach out and give what your target audience needs.” She also shares 5 components of a good video. They are: “Number one. Interesting and direct to the target audience. Number two. Informative and/or entertaining. Number three. Leaves the viewer wanting more and feeling the need to go to your web site. Number four. Has good potential to be ‘viral’. Number five. Appear professional.” (Derived from: http://www.slideshare.net/diannedire/video-marketing-7091570)

Week 7– Facebook and Google +

Effective Use of Facebook for Marketing

  1. Mercedes-Benz (Most Effective) – Gives you a classic look at classy cars. This facebook page has so many features. It has photos, a global experience (which includes mobile/pininterest/twitter/facebook apps, driving events, a link to the Mercedes-Benz museum, movies that their cars starred in, a mixed tape, a link to Google+/YouTube/instagram, and even Mercedes-Benz in sports and fashion), Mercedes-Benz TV and products. The TV link is cool because here you can experience all of Mercedes-Benz YouTube videos in one place, without even leaving facebook.
  2. Ducati Motorcycles (Second Most Effective) – Ducati has many links as well, but not as many features for fans as Mercedes-Benz does. They have special coupons and deals on their site. They also have photos (from their official shop as well as motorcycle photos), a link to their Ducati Official shop, a link to their Ducati “Canale YouTube,” and a link to their Twitter account. The Canale YouTube link is neat because just like Mercedes-Benz, you can experience all of Ducati’s YouTube videos in one place without leaving facebook.
  3. Disney Baby (Least Effective) – Each day gives you tips on what kind of deals/steals you can find for your baby, articles about babies, decorations for your baby’s room, parenting tips, and clothing items. However, they don’t have as many links/features on their site as Mercedes-Benz and Ducati Motorcycles do for their fans. They have photos (of baby clothes/decorations, etc), magical moments (a link to their YouTube video, which also plays right from facebook), a link to their Twitter account, and a link to their events.

In ranking these from Most effective to least effective, I referred to this article titled “20 Examples of Great Facebook Fan Pages”: http://blog.hubspot.com/blog/tabid/6307/bid/9469/20-Examples-of-Great-Facebook-Fan-Pages.aspx

Comparing Facebook and Google+ from a Business/Marketing Perspective

Facebook

I think that Facebook is a good tool for businesses as they can reach more customers this way. Especially when people “like” things that you post about your business, they end up sharing the things they “like” about your business with all of their friends on Facebook. This could allow you to reach more of an audience through just one person. For example, if one person has 900 friends, then just having that one person “like” something about your business will share it with 900 people. This also allows you to market your business. For example, if you sell clothing items, and a Facebook fan “likes” one of your clothing items, then that clothing item shows up on all of that Facebook fan’s friend’s newsfeeds. Facebook is like advertising for free.

According to a slideshow titled “Facebook tools for business” you can also get endorsements which in turn determine your level of reputation (Information derived from: http://www.slideshare.net/fated82/facebook-tools-for-business). Also, according to this slideshow, you can make cost-free telephone calls/conference calls all over the world through Facebook. It even lets you create voicemail, as well as upload your videos/photos/slideshows to share with your Facebook fans. The only disadvantage I see to using Facebook to market, is any negative feedback/comments you may get from yours “fans.”

Google+

I think that Google+ is also a good tool for businesses because a lot of it’s capabilities are similiar to Facebook where you can market your business easily by fans sharing what you upload. However, it has a few different features from Facebook that will make it look like a promising tool for businesses to market:

– Circles: The most obvious difference between Google+ and other social media sites is the ability to put people into “Circles”. So instead of all 700 of your Facebook friends seeing your update about your dog, you can select only “Close Friends” or “Family”. Google+ starts with a couple default circles, but the options are endless. For businesses this means you could have separate circles for customers, vendors, employees, prospects or any other category you would like. This would allow you to send targeted messages to different populations, increasing the likelihood that they will find your content relevant and engaging. (Information derived from: http://www.techmd.com/news/google-and-social-media-marketing/) I can also see this becoming a disadvantage because not all your friends will see every post/update, just the few that you chose, which could lead to less people getting your “free advertising.

– Sparks: Sparks allows you to create news feeds about almost any topic you are interested in. It leverages Google’s search prowess, allowing you to integrate your information gathering with your social media. With this tool, businesses could stay up to date with the latest news in their field while sharing it with the appropriate audience through the same platform. (Information derived from: http://www.techmd.com/news/google-and-social-media-marketing/) I don’t see any disavantage to this.

– Hangouts: This technology isn’t new. Hangouts are group video chats, where you can invite up to 10 people to share a video chat room. On the business side, it could allow seamless video meetings with vendors and employees around the globe. (Information derived from: http://www.techmd.com/news/google-and-social-media-marketing/) I don’t see any disadvntage to this either.

Week 6- Blogs

Classmate Blogs

– I chose to review Holly M’s blog for “What makes for effective social media marketing?” I found her information that she shared to be very insightful, detailed and had very good ideas on what a company should do and shouldn’t do to be effective, which I think makes a good blog. For example, she stated that a company should do: “1.) A company should make sure that they communicate with their customers. The company should not just ‘push’ their products. If a customer asks a question or makes a comment, the company should respond (the response should also be a timely one). This individualizes the communication between the company and the customer.” I think this is a very good point, because when a company listens to their customers, that is the best way to sell their products, rather than just trying to ‘push’ them. When I go into a store, I want to be the one asking questions and getting answers. I don’t like to be “pushed” into buying something.
http://hollymblog.weebly.com/1/post/2012/09/what-makes-for-effective-social-media-marketing.html

– I chose to review Autumn’s blog for “Assignment #2 Week #2.” I found her information to be very easy to read and insightful as well. For example, she had bold titles along with a paragraph below to explain what she meant, which definitely makes a good blog. It makes a blog very easy to read. Here’s an example of that: “Do Not Ignore Comments or Questions Don’t ignore anyone. This is harmful to your business. People want to know that you care!” I also like the information she shared, as it leads to a customer friendly business. I want to know that a business I’m dealing with cares about me as a customer.
http://autumschool.blogspot.com/2012/09/assignment-2-week-2.html

Blogs about Social Media Marketing

– I chose Scott Monty’s Social Media Marketing Blog “A New Twist on Content.” I think he states it beautifully that “We need to stop thinking like message-driven marketers and more like human beings. We need to create content that fits into the mindset of the consumer, not incessantly force the consumer to listen to our message all the time.” I think that his blog is very good because I think the content he has is very good. I think what this quote means is that for marketing, companies/bloggers need to listen to the customers/readers, act like they care about their customers/readers, and gear their products/content toward their customers/readers. I think that this is a very good point. What better way to keep your client base, rather than to gear your products/content towards your customers/readers? Also, I think that his blog is also very good, not just because of the content, but the way that it is written. He has supporting materials, including things that are actually happening (Kraft’s food Oreo, “The Oreo Daily Twist”), quotes from people (like his CMO), and video and slideshow presentations.
http://www.scottmonty.com/2012/10/a-new-twist-on-content.html

– I chose Jeff Bullas Social Media Marketing Blog “How to Make a Digital Media Kit to Promote your Blog and Business.” I really think that his blog is good because it provides insight on how to promote your blog and business. It has the five most important things to include in your digital media kit, as well as detailed paragraphs about each of these things. It also gives you tips on making a media kit, which almost all businesses nowadays should have, based on the bulk of customers who are online. It also includes a link to his book if you happen to want more information. I also like that you can easily “share” his blog online via facebook, twitter, linked in, pininterest, etc…
http://www.jeffbullas.com/2012/10/04/how-to-make-a-media-kit-to-promote-your-blog-and-business/

Blogs used to Market

I think that certain criteria are determined for making an effective marketing blog.
A- Insightful, detailed, good ideas, good support (links to other sources, cite sources, etc)
B- Insightful, somewhat detailed, good ideas, good support
C- Insightful, not detailed, good ideas, good support
D- Insightful, not detailed, no good ideas/support
F- Very short blog, Not insightful, not detailed, no good ideas/support

-I chose to review AMC TV’s blog “The Walking Dead Two-Day Marathon Starts Sat. Oct. 13.” I give this blog an “A.” It is insightful as it gives people an insight on what’s going to happen. It is very detailed. It says exactly when the two-day marathon will start, when to catch it on television, and what channel to tune in on. It even has good ideas and support. It showcases it’s features, which includes: Webisodes (so you can watch previous episodes online), sneak peak of photos for the next season, and how AMC offers DISH customers Live Stream of The Walking Dead Season 3 Premiere (as AMC is no longer part of the DISH service).
http://blogs.amctv.com/the-walking-dead/2012/10/full-series-marathon.php

– I chose to review Xbox Live’s Major Nelson’s blog “Medal of Honor Warfighter Open Beta.” I give this blog a “D.” It is insightful as it gives people an insight on the game itself and a very short paragraph to what the game is about. However this blog is very short, it is not detailed, it has no good ideas/support. The only support it has is to add the game to your queue to download and also to a link to “learn more on Nelson’s latest podcast.”
http://majornelson.com/2012/10/04/medal-of-honor-warfighter-open-beta/

– I chose to review Adobe’s blog “I’m ‘All in’ for Adobe Learning Summit, Vegas, Oct. 29, 2012.” I give this blog a “B.” It is insightful as it gives people an insight to the Adobe Learning Summit in Vegas, and it also gives you details on when it is as well. It is somewhat detailed, as it gives a nice overview on what to expect for the event. It also has good ideas/good support as it also has links to Adobe eTrainings (Live and On-demand), eSeminars (Live and On-demand), Adobe Captivate Tutorials, Adobe Presenter Tutorials, and a link to download eLearning Examples. It even has a link to click to “like” Adobe Captivate on facebook, so you can share the page with all of your facebook friends.
http://blogs.adobe.com/captivate/2012/10/im-all-in-for-adobe-learning-summit-vegas-oct-29-2012.html