Week 8- What makes an effective YouTube marketing video

According to an article titled “Five things that make a marketing video effective,” by Marketing with Video and Rich Media Blog, what makes an effective marketing video is one that is “fun, memorable, evocative and it’s something that you want to share. It informs you, it engages you, it moves you and it’s very well done.” (Derived from: http://onemarketmedia.com/blog/2011/12/five-things-that-make-a-marketing-video-effective/) There are three videos that I found on YouTube that I think are very effective in their marketing:

Art- The All-New 2013 Mercedes-Benz SL

I think that this video is engaging. It definitely keeps you interested and entertained. The music draws you in. It is short, simple, and straight to the point and it leaves you wanting more. It is something people will want to share when they first watch it. I know I did. I shared it right away with my husband. http://youtu.be/0ZPFcibSEpw

Paris Motorshow 2012. BMW highlights

I think that this video keeps viewers interested and entertained. I like how it gives viewers an overview out of all the major vehicles that were shown at the show, which leaves people wanting more. I think that with all the specifications that they share with you, they definitely get people interested in the products. http://youtu.be/R7UUGXBxW8Y

No Matter What. Sweat. Every. Day. – Under Armour Women

I think that this video is also very engaging (the music definitely gets viewers interested to tune in), especially to women who want to work out and get fit. Under Armour makes athletic gear for people who do physical activities. This video markets to women to encourage them to workout and it showcases their athletic gear in action. It points women towards their web site to get them to buy their products as well. http://www.youtube.com/watch?v=4yUkong5zZg&feature=share&list=PL19E2659C3C2CA093

Conclusion

In conclusion, I believe that there are a few things that make a good marketing video. According to a slideshow presentation on slideshare.net titled “How to create an Effective Video,” by Di-Anne Di Re, shares what she thinks makes an effective marketing video. In her presentation, she shares 5 Rules to video marketing success. They are: “Number one. Have a great concept and plan your videos. Number two. Relay your message well. Number three. Make your videos short but simple. Number four. Give them a surprise and twist. Number five. Reach out and give what your target audience needs.” She also shares 5 components of a good video. They are: “Number one. Interesting and direct to the target audience. Number two. Informative and/or entertaining. Number three. Leaves the viewer wanting more and feeling the need to go to your web site. Number four. Has good potential to be ‘viral’. Number five. Appear professional.” (Derived from: http://www.slideshare.net/diannedire/video-marketing-7091570)

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