Week 11- Twitter and other social networking tools

My twitter page is https://twitter.com/JCristobal27

Ranking three organizations using Twitter to market their products/services:

Abercrombie & Fitch- Abercrombie & Fitch is pretty effective when marketing their products/services on Twitter. They post at least two times per week a new product or topic for people to comment on and share with their Twitter followers.

Bath & Body Works- I think that Bath & Body Works is even more effective than Abercrombie & Fitch. They have contests, they advertise their products, and their posts are humorous. The only thing is, I think they kind of take over follower’s Twitter pages with constant updates. It seems like they have a few posts almost every hour!

Hollister Co.- I think that Hollister Co. is more effective than Abercrombie & Fitch as well. They post news (for example, their store in New York City re-opened November 3), contests, and clothing (what they’re trying to market); and also have humorous posts.

Guidelines to the effective use of Twitter:

In an article titled “10 Traits of Highly Effective Twitter Users” it states that there are certain guidelines for the effective use of Twitter. They are:

  1. Be welcoming & friendly- say hello to your new followers or folks that you would like to get to know.
  2. Engage people- ask questions and respond to queries that interest you.
  3. Be humorous- funny Tweets really help to break up the timeline.
  4. Inform- provide useful information and news items.
  5. Regular time- tweet at a regular time and in a consistent voice.
  6. Monitor self-promotion- it is fine to promote your projects and work, but nobody likes to be spammed all day.
  7. Promote others- “retweet” liberally and highlight good work.
  8. Link in post- link to other Twitter users that you would like to connect with in blog posts.
  9. Listen- there’s no need to dominate the conversation all the time, so spend some time just reading what others are saying/Tweeting.
  10. Be human- not always obvious but most important, being a “real” person is probably the most important trait of any effective Twitter user.

    (Derived from: http://www.twitip.com/10-traits-of-highly-effective-twitter-users/)

Is Twitter better suited for some organizations than others? If so, what about an organization makes it well suited for Twitter?

I think that Twitter is definitely better suited for some organizations than others. I think that as long as the majority of customers that a company has is on Twitter, that makes the company well-suited for Twitter. For example, for clothing companies, like Abercrombie & Fitch and Hollister Co., the majority of the demographic of customers they are trying to market to are on Twitter. This includes teenagers up to people in their twenties.

This is different then if you’re looking at a car company like Mercedes Benz. Mercedes Benz tries to market to a different demographic of customers, mostly older customers, who aren’t really on Twitter. This may mean that a company like Mercedes Benz may not be as well-suited for Twitter as a clothing company like Abercrombie & Fitch or Hollister Co.

Other Social Networking platforms that I tweeted about

CafeMom.com is an online community where millions of moms meet each day to talk, share advice, make new friends, and play games. The benefits this offers users is that moms can meet every day to talk, share advice, make new friends, and play games. This can have many marketing benefits for marketeers, such as marketing for baby products, children’s products, and family products.

buzznet.com/ is a music community that features band photos, fashion and celebrities. The benefits this offers users is that users can go online to talk about music, get updates in the music industry and find new artists. This can have many marketing benefits for marketeers, such as marketing for CD’s, music, music videos, and other products that have to do with music (i.e. Justin Bieber, the singer, doll).

classmates.com is the best way to find old high school friends and browse the biggest collection of yearbooks on the web. The benefits this offers users is that users can go online and re-connect with their high school friends. This can offer many marketing benefits for marketeers, such as supplies for high school reunions, the selling of old yearbooks, and other products based on the age demographics of the people who are currently online (such as music, videos and other entertainment).

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